Speech On The Flag Desecration Amendment - 1763 Words

n the How a Member Decides to Vote module you are asked to act as a congressman and vote on the flag desecration amendment. This amendment was proposed to punish people that desecrated the flag by burning, spitting, walking on, or anything else that would belittle the flag. By doing this you learn to look at the many different viewpoints that were presented to you in the activity to try and sway your vote. These viewpoints includes those of people like William Cramer and Tony Lorenza that say by disrespecting the flag that it dishonors the thousands of men and women who have died protecting the flag, or the viewpoints of people like Carole Richards, Ed Carpenter, and Alberta Washington that said that it is what the people of the country and your district, that you are representing, wanted to be done. The people for the amendment also stated that burning the flag wasn’t a way of speech that it was a violent act that people should be punished for. The people such as Tanya Johnso n, Patricia Pearlman, and Anna Ross that say that voting for this amendment would violate the First Amendment and would violate one of the important principles of our democracy and would make our government more totalitarian. You also have the viewpoints of George Watson and Samuel Jefferson both veterans that say they signed up to protect the ideals of the government not the flag and that if it wasn’t for the ideals of the government the flag wouldn’t mean as much to anyone. George Watson made a veryShow MoreRelatedFlag Desecration Amendment1317 Words   |  6 Pages College| Political Review One| Flag Desecration Amendment| Dr. Karen Waugh| Jamorion Stanford| 9/17/2012| Flag Desecration The American flag is one of the most recognizable symbols this country has today. As children, we learn in school to cross our heart with our right hand and recite the pledge of allegiance to the United States of America, while facing the flag, a beloved symbol. As a soldier in the United States Army, I proudly wear a flag as a part of my Army Combat UniformRead MoreA Political Demonstration Of The Dallas City Hall1118 Words   |  5 Pagesburning an American flag in protest against the policies, where Reagan sought to stimulate the economy with large tax cuts. Johnson was tried and convicted, under Texas law, of the desecration of a venerated object. The State Court of Appeals affirmed the actions, until the case advanced to the Supreme Court after the Texas Court of Criminal Appeals reversed the conviction, holding that the State (consistent with the First Amendment) could not punish Johnson for burning the flag in these circumstancesRead MoreThe Liberty Bell, Washing ton Monument, The Bald Eagle918 Words   |  4 Pagesdesecrating the American Flag is protected under the First Amendment of the U.S. Constitution. Standing on, defacing, and burning of the flag by U.S. citizens only creates public unrest and should not be allowed. The Constitution, now comprised of 27 amendments, started out with 10. The First Amendment of the Constitution states â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or theRead MoreThe Flag Of The United States903 Words   |  4 PagesThe flag of the United States is our national symbol and our most important symbol of all; it symbolizes our nation’s strength and pride. Due to its high values and symbolism, by  1932, forty-eight states had adopted the flag desecration laws to legally protect and restrict desecration of the flag of the United States. However, these  flag desecration laws only lasted until 1989, because  in 1989, in the Texas v Johnson case,  the United States Supreme Court recognized that flag desecration as a formRead MoreThe Flag Of The Civil War Essay1418 Words   |  6 Pages When the flag was first adopted as the national sy mbol on June 14, 1777 it received very little interest or public display. Not until the outbreak of the Civil War nearly 80 years later did it become an object of public adoration to the North. After the Civil War the flag became increasingly visible with the commercialization of a wide range of products, modern advertising developed from the rapid postwar industrialization. It was then in 1890, union veterans began to protest the use the AmericanRead MoreFlag Burning In America Persuasive Essa Essay example1314 Words   |  6 PagesNovember 16, 2014 Instructor Benjamin Perlin The American Flag can be seen in many public places. You see it in schools, government building, stores and hanging in our homes. Those stars and strips are a symbol of freedom to many people across the nation. But is also represents civil liberties that became the pillars this country was founded upon. Flag Burning should be legalized because it allows those who feel disenfranchised the freedom of speech, the Constitutional right to protest and in many importantRead MoreEssay on Case Analysis Texas V. Johnson1292 Words   |  6 Pages1989 --- Decided: June 21, 1989 This case analysis of Texas v. Gregory Lee Johnson was a Supreme Court case that overthrew bans on damaging the American flag in 48 of the 50 states. Gregory Lee Johnson participated in a political demonstration during the 1984 Republican National Convention in Dallas, Texas, where he burned the American flag. Consequently, Johnson was charged with violating the Texas law that bans vandalizing valued objects. However, Johnson appealed his conviction, and his caseRead MoreSpeech Free Speech On The Freedom Of Speech1380 Words   |  6 PagesThe First Amendment says: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech or of the press; or the right of the people to peaceably assemble and to petition the government for a redress of grievances. This freedom of speech clause as included in the First Amendment guarantees the citizens of America to express information and ideas freely. But is all form of speech free? On the most basic level, this clauseRead MoreFlag Desecration Essays526 Words   |  3 Pagesburning flags, and even cutting them up to use as clothing. Although mocking the American government and the flag is disrespectful, revoking the right to do so would be a violation of freedom of expression, which is guaranteed by the First Amendment. Those who support the no-flag burning amendment argue that the United States flag is a special case. Because it would undermine the constitution and set a dangerous precedent that will make it easier for others enact restrictive amendments to the BillRead MoreFlag Desecration Synthesis Essay1321 Words   |  6 Pages E5X-09  Ã‚   That Flag Should Not Be Protected The United States is known for being ‘land of the free’, a nation with a Declaration of Independence, as well, as a Constitution protecting the rights of it’s citizens. Wars have been fought and many people have died so we could have the rights that present today. The freedom of speech, freedom of religion, freedom of assembly, and most importantly the right to petition our government; all of which fall under the First Amendment in the Bill of Rights

Sports And Professional Team Sport - 1996 Words

Sports Fans Given the extensive costs involved in managing and operating a professional team sport, it is beneficial for sports marketers to be conscious of the elements that establish a strong brand and the effect they have on fan loyalty, so they can best cater to their current fans while acquiring new ones. This is because fans and spectators are considered key stakeholders of professional sports organisations. (Bauer, Sauer Exler, 2005). Fans directly and indirectly influence the production of operating revenue through purchasing merchandise, buying game tickets and improving the value that can be obtained from television broadcasting deals and sponsorship. Therefore fans are a key factor to consider in determining the economic success of a sports club. (McDonald, Karg, Vocino, 2013). Deep psychological connections with new teams can be built with individuals before a team has even played a match revealing insights can develop quickly in the mind of consumers without direct encounters or experiences e.g. watching a team compete. Brand management approaches are helping sport organisations to expand the sport experience, appeal to new fans and enable long term business to consumer relationships through multi faceted connection such as social media. To effect consumers’ loyalty with a team, they must develop a compelling, positive and distinctive brand in order to stand out amongst competitors and vie for fan support. (Funk, King, 2014). (Doyle, Du, Funk,Show MoreRelatedThe Professional Athlete Of A Team Sport1934 Words   |  8 PagesIn 1975, after his retirement from the NFL, David Kopay was the first major professional athlete of a team sport to come out as a homosexual. Very few have followed after Kopay’s example, but based on the percentages of individuals who identify as a member of the LGBTQIA (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual) community, including those who have both come out and those who have not, it is assumed that 5% to 10% of NFL players are â€Å"closeted† and have not come out as homosexualRead MoreThe Professional Sports Team Is The Core Of The Group986 Words   |  4 PagesWhen we are talking about working in a team or an organization, management and leadership are the core of the group. Being involved in several organizations during high school and college, I am sure that without a proper person who is in-charge of taking the whole team to the end goal, success is out of reach. Without denying the fact that each person has their own strength, it does not push the need to have a person to manage them. A leader is supposed to acknowledge those strengths and has a visionRead MoreProfessional Sports Teams : Native American Mascots1224 Words   |  5 Pagesspecial, but they do not also need to be disrespected in the public eye. Professional sports teams that have Native American mascots are used in a way that disrespects the people of Native American descent. It also happens at the high school level and gives the young adults with an biased outlook on the culture and history of these people. Any sports team name with an Native American mascot should have to change there name. Teams that have the name like Redskins, Indians, and Red Raiders are racistRead More Professional Sports Teams Move - Cities Fight To Keep Them Essay1056 Words   |  5 PagesProfessional Sports Teams Move - Cities Fight To Keep Them nbsp;nbsp;nbsp;nbsp;nbsp;Professional sports, like most of our popular culture, can be understood only partly by through its exiting plays and tremendous athletes. Baseball and football most of all are not only games anymore but also hardcore businesses. As businesses, sports leagues can be as conniving, deceitful, and manipulative as any other businesses in the world. No matter what the circumstances are, it seems that PoliticiansRead MoreRoot, Root, Pay for the Home Team? Taxpayers Funding Professional Sports Stadiums4340 Words   |  18 PagesRoot, Root, Pay for the Home Team? Taxpayers Funding Professional Sports Stadiums Kayla Thompson MBA 578 SB FT Managerial Economics April 13, 2013 ABSTRACT The purpose of this paper is to address the issue of the public (taxpayers) funding the construction and/or renovation of privately owned sports stadiums. The use of public funds has skyrocketed since the early 1980s. Why has there been an increase in the trend and what is really going on behind the scenes? Through my research, IRead MoreCause And Effect Of Fantasy Sports On Fans And Professional Sports951 Words   |  4 PagesCause and Effect of Fantasy Sports on Fans and Professional Sports Fantasy sports are a popular activity in the contemporary world today. More than 32 million people across the world are participating in this activity. In 2009, it was estimated that 27 million people living in North America participated in this popular sporting activity. In this sport, the competition among individual participants is based on an online environment. Further, this activity has grown into a pop-culture (Howie Luke,Read MoreThe World s Best League Of Legends1737 Words   |  7 Pagesknown as â€Å"Shiphtur,† is a professional video game player, or Cyber Athlete. Le strolls to his high-powered computer, provided to him by a generous sponsor, and begins to play League of Legends. League of Legends is an online multiplayer game that currently has thirty-six million online players. Danny Le earns six figures a year, as do his four roommates/teammates, because they are currently viewed by the gaming community as one of the world’s best League of Legends teams. Team Dignitas. Video games areRead MoreThe Effects of Sports Teams and Stadiums on Cities Essay1501 Words   |  7 PagesThe Effects of Sports Teams and Stadiums on Cities What if a tax increase came to a city because of a sports team, would it be alright? Of course not, right? Well, consider being told as a tax payer and being told it will help the economy of city to build a stadium. However, a tax increase is never highly looked upon, and large companies sell extraordinary economic growth, and cannot produce the promise. Read MorePlaying Video Games Is Not Only For Kids Anymore1720 Words   |  7 Pagesto 50 hours every week with your team in order to make it to the big leagues, competing against other teams for fame, glory, money, and a chance to join one of the professional teams. Does not sound like an especially rare scenario, but what if I told you I was talking about video game players? That is right. Playing video games is not only for kids anymore. During the last decade eSports (professional online gaming) have grown to an unexpected extent. Professional players go through intense non-stopRead MoreEssay about Influence of Sports on Society907 Words   |  4 PagesSports are an event that has been around in some form or another for many years. Through time, they have gradually evolved into their current state, and will undoubtedly continue to be around for years to come. This is because they always have, and always will be a positive influence on society and individuals. The emergence of professional sports over the past century has unfortunately brought with it some negative effects. However, the positive effects of sports definitely outweigh the negative

Predicitve Analytics Free Essays

string(40) " in order to avoid unplanned down time\." A secondary research paper on Predictive analytics; which is a mix of tools and techniques that support organizations to identify probability in data that can be used find out the future outcomes. The scope this study Is to identify the potential of predictive analytics to leverage advertising, marketing campaign and business development Initiatives thereby understanding the customer behavior. Customer preferences, change, attitudes, purchase behaviors and attaining a high degree of inference in their decisions about what to do differently for each segment, as potential moves have been â€Å"pre-tested. We will write a custom essay sample on Predicitve Analytics or any similar topic only for you Order Now † effective Marketing Satellites + Higher Conversions = More Revenue = Growth Success! In a tough competitive global marketplace, to have desired return on the marketing initiatives bib organizations are looking forward to have new avenues which could help them to make a better understand about their customer preferences, change, attitudes, purchase behaviors. Earlier the research was archeological, looking at past customer choices and behavior. With the advent f a third-generation approach called predictive segmentation; BIB markets are able to resolve the challenges and take a competitive advantage. It Is a mix of tools and find out the future outcomes. It helps to tune insights about exactly which elements of the service or product offer actually drive customer behavior and thereby giving a high degree of confidence in their decisions about what to do differently for each segment, because potential moves have been â€Å"pre-tested. Predictive analytics technology Incorporates data collection, statistics, modeling and deployment capabilities, and drives the entire segmentation process, room gathering customer information at every interaction to analyzing the data and providing specific, real-time recommendations on the best action to take at a particular time, with a particular customer. The result is more effective customer relationshi p management strategies, including advertising and marketing campaigns; upsets and cross-sell Annihilates; and long-term customer loyalty, retention and rewards programs. Current market situation Most BIB companies which tries to get deeper customer understanding and move segmentation beyond traditional way using selects from Industry, size, anemographic views of customers Is not reaching up to the standard. In a top business marketers in the United States, themes pressing concern identified by respondents was â€Å"finding a better way to expand understanding’s their customer needs, market segments, and the key drivers of customer value. Companies which have traditionally relied on technological innovation to attain competitive advantage have come to realize that new technology or new product features are not good enough to attract more customers or increase revenues from existing customers. Major challenges 1 . Sales cycles are long and complex offerings. 2. Competitor’s offerings and strategies shift so quickly that managers cannot reliably compare the impact of changes in a given marketing 3. Customer relationship management systems cannot easily capture the decisions and actions that led to success or failure with any particular account, because such information is largely anecdotal, not quantitative. The following table represents some examples of the types of challenges solved by predictive marketing for different types of digital marketers: Benefits or Strategic objectives Attained through Predictive Analysis The predictive approach not only produces forward-looking segments; it also gives users a high degree of confidence in their decisions about what to do differently for each segment. By scientifically testing how customers might respond to future offerings, channels, and pricing; companies know how to reach the right customer with the right offer at the right time, through the right channel. 1. Compete – Secure the Most Powerful and Unique Competitive Stronghold A predictive model distinguishes the micro segments of customers who choose your company from those who defer or defect to a competitor. In this way, your organization identifies exactly where your competitor falls short, its weakness. 2. Grow – Increase Sales and Retain Customers Competitively Each customer is scored for their behaviors like purchases, responses, churn and clicks. These scores drive the enterprise operations across marketing, sales, and customer and help the organization to have competitive advantage Aberdeen group in August 2011 (Predictive Analytics for Sales and Marketing: Seeing Around Corners) found that companies using predictive analytics enjoyed a 75% higher click through rate and a 73% higher sales lift than companies that did not SE this technology. Figure below shows the details of the research conducted among 160 test audiences. Source from:- Aberdeen group in August 2011 -Predictive Analytics for Sales and Marketing: Seeing Around Corners) ranking transactions with a predictive model dramatically boosts fraud detection. 4. Improve – Advance Your Core Business Capacity Competitively Whether offering a service or a product, enterprise’s central function is to produce a nd deliver with increasing effectiveness and efficiency. By way of greater efficiency would be able to overproduces/services at cheaper prices. . Satisfy – Meet Today’s Escalating Consumer Expectations By offering very targeted offers that have more probability of acceptance. Companies are able to accomplish their marketing objectives and set the customer expectation without increasing their marketing staff or budget. Business application of predictive analytics Most of the organization applies predictive analytics to automate operational decisions, across marketing, sales areas and beyond. Choosing the business application of predictive analytics depends on strategic question or type of decision companies choose to automate. Companies run variety of campaigns to accomplish specific goals, such as acquisition, cross-selling, and retention. Predictive analytics creates a range of models, parallel to their business application; table below shows some of the business application and the predictions that companies look forward. Business application: Predictions Customer retention customer defection/churn/attrition Direct marketing customer response Product recommendations what each customer wants/likes Behavior-based advertising which ad customer will click on Email targeting which message customer will respond to Credit scoring debtor risk Insurance pricing and selection applicant response, insured risk Supply chain optimization 1 . Supply chain visibility and cost to serve 2. Demand forecasting Optimization 3. Network optimization: is about analyzing total cost of ownership of a company’s supply chain network. 4. Predictive asset maintenance: improving up times, performance and availability of manufacturing assets by predicting when maintenance or when a new part is required in order to avoid unplanned down time. You read "Predicitve Analytics" in category "Papers" 5. Spend analytics: understanding how much a company is spending on different recruitment categories, with which suppliers, and how a company can optimize their spending across all those categories. Invitational campaign approach In traditional campaign approach markets typically use a few basic selections to identify customer behavior while creating a campaign. It was mainly based on internal company processes, rather than focusing on the needs and preferences of its customers. Response to these types of conventional campaigns is generally lo w often less than one or two percent. Optimizing campaigns with Predetermination In order to optimize marketing campaigns, companies need to be able to answer the four crucial questions like Who should I contact? What should I offer? When should I make the offer? How should I make the offer? Predictive Marketing enables marketers to find the answers quickly, and to create and execute campaigns around this simple but effective process. First, marketing analysts create predictive models; as we have discussed earlier creating models depends on the business application or strategic question in hand companies. These models helps to efficiently find appropriate customers and discover the best timing,channel, and message for each customer. Then, arresters add business information such as contact restrictions, budget guidelines, and campaign objectives. Before sending the campaigns, they verify the projected size and cost of each campaign, as well as the expected response and revenue on each campaign. Finally, the marketers execute the approved campaigns. Select the right audience Using the model campaigner decides the right customer segments to send out the campaign; deciding the target segment using the model typically reduces campaign costs by 25 to 40 percent, while maintaining or even increasing response rate. Select the right channel At this stage of the campaign process, marketers determine how best to contact each customer. By using each customer’s preferred channel, (based on channel preferences and predicted response) companies increase response rates. Select the right time Consumers today have many choices for meeting their needs. That’s why it’s critical to reach customers in a timely manner when their behavior indicates an unmet need or a risk of defection or attrition. Predictive Marketing continually scans customer databases for Just such events, and triggers specific campaigns when a need or risk is detected. Some companies increase the frequency of campaigns to improve the chances of reaching customers at an ideal time. These campaigns target fewer customers, but the customers they do target have a high likelihood of response. When the campaigns are finished, they use Predictive Marketing to compare actual results to the projections, and incorporate information that can improve the effectiveness of future campaigns. This process is accomplished in Predictive Marketing two main modules, the Analytic Center and the Interaction Center anticipate the needs and preferences of individual customers. The Interaction Center s used to create, optimize, and execute campaigns based on the customer needs predicted by models created in the Analytic Center. Together, the Analytic Center and the Interaction center enable companies to answer the â€Å"who, what, when, and how’ of successful campaign marketing. Marketing analysts create predictive models of customer behaviors and preferences in the Analytic Center. The models are then used by marketers to create and optimize campaigns in the Interaction Center. New interaction data is sent back to the Analytic Center to refine and enhance the predictive models. Select the right offer When companies increase the number of campaigns they run, they risk alienating their customers by overloading them with offers. Conventional campaign management tools are not designed to address the potential overlap. Predictive Marketing, however, reduces this risk through a comprehensive campaign optimization process. Predictive Marketing evaluates all of the available campaigns and selects the one that best balances the customer’s likelihood to respond with the profit potential of the campaigns. It also takes into account suppressions and contact restrictions, such as â€Å"do not call† or â€Å"do not contact more Han once every two months. This customer focus, combined with the ability to optimize campaigns around restrictions and preferences, has enabled companies to report a profit increase of between 25 and 50 percent. As companies transition from large, unfocused marketing campaigns to highly targeted, event- based campaigns across multiple channels, their mar keting departments go through several stages Predictive Marketing enables companies to run more effective campaigns at each stage of the transition. Stage 1: Right customer 2: Right channel 3: Right time 4: Right offer 1 . Objective Select the targeted customers For each campaign Select the best channel for each customer Contact each customer at right time Select the best offers for each customer 2. Enabling technology Predictive analytics Channel optimization Event marketing Campaign optimization 3. Strategy Predict who is likely to respond to a campaign and balance that information with against expected revenue Balance each customers channel preference against triggers to select customers Balance the customers likelihood to respond against the profit potential of each campaign 4. Benefit 25 – 40% reduction in direct marketing cost Decreased cost of Interaction Up to double the response to marketing campaigns 25 – 50% profit increase Assessing the impact of campaign decisions After marketers create campaigns, Predictive Marketing eliminates the guesswork of determining which ones to run. This helps marketers know in advance which campaigns are likely to be the most successful at reaching a specific goal, such as retaining at-risk customers or selling a particular product. It also shows which campaigns are not likely to be profitable. By running only the campaigns that have the greatest potential for success, companies achieve positive financial results. Monitoring and improving campaigns Feedback from campaigns enables the marketing department to measure the actual results of campaigns, as well as adjust in-progress campaigns when the initial results are not as positive as expected. Predictive Marketing stores all campaign interaction information, such as the offer made, the campaign used to make the offer, and the models used in the campaign. This enables users to monitor: Campaign-level performance, such as actual response versus expected response, so users can see which segments and groups performed well Customer performance, such as customer profitability, cross-sell ratios, and attrition risk Channel performance, such as expected load on a channel versus planned load, and channel effectiveness for each campaign Predictive model performance, assess which models to continue to use and which to revise or refine. Predictive Marketing uses data from recent campaigns to further refine its models. By tracking the performance of models and campaigns, companies create a â€Å"feedback loop† of information and refinement that enables them to create even more effective campaigns and achieve progressively better results. Integrating with social media Companies are making a transition from a method of listing to engaging in order to capture more value from social media. Among the wide network of customers, predictive analysis helps business to plan it strategically to maximize the value of their social media interaction. Using techniques from data mining and text mining, predictive analytics lets you analyses at historical patterns and make predictions about future behavior for specific individuals. By taking customer data that you hold internally and adding what people have said and done, you can map out what people are likely to do and engage them accordingly. Enhance social media efforts with predictive analytics If you’ve got a social media game plan for monitoring feedback and engaging customers, consider adding predictive analytics to help you respond to customers in more proactive, targeted ways. As an example, by classifying sentiment (customer’s opinion, comments, suggestions or thoughts about the product) in social media data and tying that to customer data, you can predict people who are likely to be favorable prospects with special messages or offers. Here’s one way you can get started: 1 . Capture 1,000 comments in the social media sites you monitor. You’ll need to determine who to respond to, and how. 2. As its not feasible to respond to all comments, you can use text mining to classify sentiment, and based on the results; follow a 3-pronged response strategy: Send thank yoga’s to positive comments – reinforce the relationship. Ignore comments with negative sentiment below a certain threshold – in some cases; it’s more effective to focus on more receptive customers. For those in between, send an invitation to engage via one-on-one social interaction with a support or sales representative. You can engage customers â€Å"in social† through outworks such as Twitter, Linked or direct them to your online email portal or phone bank. 3. Next, you’ll want to measure the effectiveness of your response strategy. After planning your responses, test different messages (A/B testing) for each response type to gauge effectiveness, analyze and understand response rates, and refine your messaging. This testing will inform the engagement strategy you deploy going forward. Adding predictive analytics to your social media efforts lets you capture more value sand ultimately, it can help you gain a deeper understanding of your customers o more effectively engage them, increasing retention and loyalty A Microscopic and Telescopic View of Your Data Predictive analytics employs both a microscopic and telescopic view of data allowing organizations to see and analyze the minute details of a business, and to peer into the future. Traditional Bal was limited only to create assumptions and find statistical patterns to those assumptions. Predictive analytics go beyond those assumptions to discover previously unknown data; it then looks for patterns and associations anywhere and everywhere between seemingly disparate information. Predictive Analytics-The Future Business Intelligence The market is witnessing an unprecedented shift in business intelligence (81), largely because of technological innovation and increasing business needs. The latest shift in the Bal market is the move from traditional analytics to predictive analytics. Although predictive analytics belongs to the Bal family, it is emerging as a distinct new software sector. Analytical tools enable greater transparency, and can find and analyze past and present trends, as well as the hidden nature of data. However, past and present insight and trend information are not enough to be nominative in business. Business organizations need to know more about the future, and in particular, about future trends, patterns, and customer behavior in order to predictive analytics to forecast future trends in customer behavior, buying patterns, and who is coming into and leaving the market and why. Traditional analytical tools claim to have a real 3600 view of the enterprise or business, but they analyze only historical data, data about what has already happened. Traditional analytics help gain insight for what was right and what went wrong in decision-making. Today’s tools merely provide rear view analysis. However, one cannot change the past, but one can prepare better for the future and decision makers want to see the predictable future, control it, and take actions today to attain tomorrow’s goals. Case study Let’s use the example of a credit card company operating a customer loyalty program to describe the application of predictive analytics. Credit card companies try to retain their existing customers through loyalty programs. The challenge is predicting the loss of customer. In an ideal world, a company can look into the future and take appropriate action before customers switch to competitor companies. In this case, one can build a predictive model employing three predictors: frequency of use, personal financial situations, and lower annual percentage rate (PAR) offered by competitors. The combination of these predictors creates a predictive model, which works to find patterns and associations. This predictive model can be applied to customers who are would be using their cards less frequently. Predictive analytics would classify these less frequent users differently than the regular users. It would then find the pattern of card usage for this group and predict a probable outcome. The predictive model could identify patterns between card usage; changes in one’s personal financial situation; and the lower PAR offered by competitors. In this situation, the predictive analytics model can help the company to identify who are those unsatisfied customers. As a result, companies can respond in a timely manner to keep those clients loyal by offering them attractive promotional services to sway them away from switching to a competitor. Predictive analytics could also help organizations, such as government agencies, banks, immigration departments, video clubs etc. Achieve their business aims by using internal and external data. Conclusion It was found that with the help of predictive analysis, organization were able to resolve one of greatest challenge faced in business organization (to find out the customer expectation, needs, key drivers of customer value and market segments) by way of analyzing transactional and other data to predict the likelihood that customer segments will respond to marketing messages. Predictive analytics enables marketers to understand the key factors that drive customer value and loyalty, and attract more customers. How to cite Predicitve Analytics, Papers

Mordecai Richlers The Apprenticeship of Duddy Kravitz Essay Example For Students

Mordecai Richlers The Apprenticeship of Duddy Kravitz Essay Mordecai Richlers The Apprenticeship of Duddy Kravitz certainly provides a stark contrast to F. Scott Fitzgeralds The Great Gatsby. While Fitzgerald epitomizes descriptive writing techniques, Richler is far more reserved and subtle in terms of description when juxtaposed. However, both writers are able to successfully reveal the precarious journey of, essentially, the same character. Richlers Duddy Kravitz and Fitzgeralds Jay Gatsby, exemplifies the accomplishments that result from pursuing a dream. Kravitz obediently follows his grandfathers advice: A man without land is nobody Richler, 49. Meanwhile, Gatsby follows his heart and pursues Daisy Buchanans unrequited love. While there are parallactic views on whether each characters actions are inspiring or denouncing, the similarities between the two are blatantly obvious. The psychological structure of Kravitz essentially parallels that of Gatsby because both rise to prominence from meager existence, both attempt to conceal their inauspicious past, both pursue their goals through questionable means, and both base their entire existence on a dream which ultimately proves to be their downfall. A common past may partially be responsible for the close psychological similarities between Kravitz and Gatsby. During their initial portion of life, both characters were confronted with similar problems. Due to their impoverished state, both characters appeared bound to a lifetime of mediocrity. As Richler describes, Where Duddy Kravitz sprung from the boys grew up dirty and sad, spiky also, like grass beside the railroad tracks. 45. Kravitzs background is further exposed when he claims, Hes a hack and he picks up extra money pimping. My fathers a pimpà ¢Ã¢â€š ¬Ã‚ ¦That ought to be good for a laugh. My old mans a lousy pimp. 105. Certainly, Kravitz was never brought up under ideal conditions, and neither was Gatsby, who encounters much of the same problems. For over a year he had been beating his way along the south shore of Lake Superior as a clam-digger and a salmon fisher or in any other capacity that brought him food and bed. Fitzgerald, 95. Fitzgerald further reinforces this fact, A young major just out of the army and covered with medals he got in the war. He was so hard up he had to keep wearing his uniform because he couldnt buy some regular clothesà ¢Ã¢â€š ¬Ã‚ ¦Start him! I made him I raised him out of nothing, right out of the gutter. 162. Undoubtedly, both characters begin their journeys with similar challenges. While Kravitz desperately attempts to avoid a lifetime of nothingness, Gatsby struggles to overcome his status as a poor boy, who cant marry rich girls. In essence, poverty is the major contributing factor responsible for the irrepressible desire exemplified by Kravitz and Gatsby. Thus, it is vital that each character experience it. Since Kravitz and Gatsby are exposed to the same challenges during their childhood years, both are able to develop similar psychological characters. Thus, the resounding desire possessed by each as a result of poverty, proves that Kravitz and Gatsby possess the same psychological mindset. Kravitz and Gatsby have essentially created a mythological past to obscure their inauspicious backgrounds. Both characters demonstrate an overwhelming sense of arrogance, which partially forces them to conceal their backgrounds. Kravitz has created a fictional brother, who had, Run away to the States at fifteen, lied about his age, joined the air force, and sunk three Jap battleships in the Pacific. They were going to make a movie about his life, maybe. After the war Bradley rescued an Arizona millionaires beautiful daughter from drowning, married her, and bought a ranch. Richler, 12. Richler later reveals the falsehood of this statement: Familiar with all of Bradleys exploits the boys also suspected that he was a fictional character, but nobody dared accuse Duddy of lying. 12. In addition to creating a fictional past, Kravitz also greatly exaggerates his position in life. He told her about his brother Bradley and that the Boy Wonder, an intimate of his fathers was willing to back him in any line he chose. Richler, 89. Much like Kravitz, Gatsby also creates a mythological past to conceal his mysterious background. I am the son of some wealthy people in the Middle West-all dead now. I was brought up in America but educated at Oxford, because all my ancestors have been educated there for many years. It is a family tradition. My family all died and I came into a good deal of money. Swindell's book EssayThus, he needlessly pursues a goal that is hypothetically preposterous. In the end, Kravitz is unable to distinguish good from evil, allies from foes. When Dingleman offers a proposal, Its going to cost you a fortune to develop this landà ¢Ã¢â€š ¬Ã‚ ¦Youre going to need lots of money, Duddy. A fortuneà ¢Ã¢â€š ¬Ã‚ ¦Alone, youll never raise the money you need. With my help we could turn this into a model resort town in five years. Richler, 371. Kravitz is unable to see the seriousness in Dingleman. In addition, he also fails to realize the importance of Yvette and Virgils friendship. In the end, Kravitz looses his friendships, but most importantly, he looses Simchas faith. I can see what you have planned for me, Duddel. Youll be good to me. Youd give me everything I wanted. And that would settle your conscience when you went out to swindle others. Richler, 373. Therefore, Kravitz can be considered a failure because he is unable to control his overwhelming desire to avoid nothingness. Gatsby, however, suffers a more tragic ending. Much like Kravitz, Gatsby based his entire existence on fulfilling his dream. He became infatuated by what he lacked, instead of what he possessed. This is evident when he finally gained his vast amounts of fortunes he so desired, yet, he still feels unfulfilled without Daisy. Thus, as Nick Carraway, the narrator of The Great Gatsby puts it, He had come along way to this blue lawn, and his dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him, somewhere back in that vast obscurity beyond the city, where the dark fields of the republic rolled on under the night. Fitzgerald, 171. Thus, Gatsby is unable to realize his accomplishments because the idea of continually pursuing his dream has essentially blinded him from reality. Therein lays the psychological parallel between Kravitz and Gatsby. Both base their entire existence on pursuing a dream, and it is the very essence-the desire that they possess, which eventually isolates them from reality. Kravitz is unable to realize the importance of Yvette and Virgil, much like Gatsby has failed to bask in his own glory. Both have envisioned a perfect life, but yet, lose what they have achieved. Thus, Kravitz and Gatsbys parallel philosophy of placing dreams above all else proves to be their downfall, but more importantly, demonstrates their similar values and morals. The rise from meagre existence, the creation of a mythological past, the pursuing of a dream through questionable means, and basing an entire existence on a dream are all similar virtues possessed by Duddy Kravitz and Jay Gatsby. Thus, Kravitz and Gatsby can be considered the same characters on the same overall journey. However, there is an extreme sense of irony when observing Kravitz and Gatsby. Kravitz desires wealth, land, and social status, while failing to realize Yvettes love for him. He is surrounded by people who care for him, and appreciate his qualities. Gatsby, however, has accomplished what Kravitz yearns, yet he lacks what Kravitz takes for granted: love. Thus, there certainly is a paradox about the belief that Kravitz and Gatsby are the same character. Both live two opposite lives, yearning for what the other takes for granted. Yet, their journeys are eerily similar. Perhaps Richler and Fitzgerald are not criticizing the idea of pursuing a dream. Perhaps they are revealing the fine equilibrium that must be reached in order to avoid destruction- a man without desire is a nobody, but a man without anyone to appreciate his desire is also a nobody.